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Hyatt to introduce Regency brand to Spain

Hyatt has announced plans to bring its Hyatt Regency brand to Spain for the first time, with an agreement to rebrand two existing Hesperia properties.

The Hesperia Madrid Hotel will become the Hyatt Regency Hesperia Madrid, while the Hesperia Barcelona Tower will be reflagged as the Hyatt Regency Barcelona Fira.

 

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