Horncastle Executive Travel

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IHG launches Voco Hotels

Intercontinental Hotels Group (IHG) launched its new hotel brand yesterday, Voco Hotels.

The brand was unveiled at an event to introduce it to developers and industry partners at the Saatchi gallery on Kings Road off Sloane Square yesterday afternoon.

The new distinctive brand is articulated through yellow touches in the design, and is described as the “Yellow Thread”. The “moment of surprise” will differ depending on location, but the example given was of yellow macaroons being given to a guest on arrival.

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