Horncastle Executive Travel

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Principal hotels gears up for London opening

City-centre hotel brand Principal will open its first London property later this month, following the £75 million restoration of the former Russell Hotel overlooking Bloomsbury’s Russell Square.

The revamped Charles Fitzroy Doll-designed building will feature a total 334 rooms, starting from 16sqm City Single options, with amenities including Ruark music systems and toiletries by celebrity perfumer Azzi Glasser.

Facilities will include Fitz’s cocktail bar with original features including a large fireplace and stained glass window, all-day dining restaurant Neptune with a central oyster bar, and Burr and Co coffeehouse and bar

For more information, please contact a member of our Reservations Team

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